epm article


I’m in the software publishing business.  I should be all about selling you the tools.  It’s not about the result you want, it should be about the result I want… but that’s never been the way I’ve gone about business.  So this article is about the result, not the tool. I came across an interesting expression recently.  A software salesperson was talking about delivering the entire solution to his client.  “We don’t sell drills.…